Web management is a system for supervising an online presence in a controlled & orderly way. The principal benefit is that it delivers the stability you need to focus on digital goals.
This new guide describes the 3-steps every university web team must take in order to create the right processes, roles, responsibilities & team structures that stable operations require.
"Shane is extremely knowledgeable. Working with him was a no-brainer."
"A lot of practical depth. I think that someone managing a large site would find it genuinely useful."
The Framework of Web Governance brings together all the disparate elements connected with running a website and organises them in 4 Activities and 4 Resources. Use this framework to audit your own system of online management in order to expose gaps and highlight issues.
Something's wrong with Web Governance. Too much content & too little budget. Too many demands & too little authority. Find out how we got into this mess - and how we can get out of it, with this easy-to-understand Infographic.
This simple guide provides insight to the key tasks of Website Maintenance. Most useful to a new online manager who needs to know what to focus on, this document is abridged from The Website Manager's Handbook Chapter 2.
As with the document above, this clearly structured guide introduces the Web Development Cycle, the 8-steps you need to follow to create a new site or redesign an existing online presence. This document is abridged from The Website Manager's Handbook Chapter 3.
The Web Content Calculator can help you plan the time & effort needed to write, migrate and review online content. (Watch a short video about how it works on my blog.)
For more about these deliverables, explore my Web Governance services.
A Web Governance Audit [pdf] grades your 'as-is' web operations.
A KPI Dashboard [pdf] measures performance against web goals.
A Web Process Flow [pdf] defines procedures for online tasks.
A Digital Strategy [pdf] explains how a strategy is created (pdf).