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Web Management in Universities

Web management is a system for supervising an online presence in a controlled & orderly way. The principal benefit is that it delivers the stability you need to focus on digital goals.

This new guide describes the 3-steps every university web team must take in order to create the right processes, roles, responsibilities & team structures that stable operations require.

Click here to download the guide  (PDF 2.3MB)

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More free downloads & research (& suggested reading list)

The no.1 training course in web management
5 top lessons in online operations, leadership & governance

You get . . . 90 mins video + 140 pg illustrated guide + quiz test

Lesson 1-of-5
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Web Governance Framework
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Torben Rytt

"Shane is extremely knowledgeable. Working with him was a no-brainer."

CEO Siteimprove USA
Gerry McGovern

"A lot of practical depth. I think that someone managing a large site would find it genuinely useful."

GERRY McGovern,
Web Content Strategist

Special download bundle ... just $29.99

FULL '5-lesson training course' (usually $59.99)
PLUS 'Web Manager's Handbook'  (usually $14.99)
PLUS 'Online Governance Manual'  (usually $9.99)
» Explore Masterclass or Handbook & Manual...

Special Offer

I'm Shane Diffily, the internet's leading specialist on Web Governance. I created these classes as a low cost alternative to in-person training. There are 3 ways to learn: text, video or podcast.

The Framework of Web Governance

The Framework of Web Governance brings together all the disparate elements connected with running a website and organises them in 4 Activities and 4 Resources. Use this framework to audit your own system of online management in order to expose gaps and highlight issues.

» Download Web Governance Framework as a PDF

Web Governance is Broken! (infographic)

Something's wrong with Web Governance. Too much content & too little budget. Too many demands & too little authority. Find out how we got into this mess - and how we can get out of it, with this easy-to-understand Infographic.

» View the Web Governance Infographic online
» Or Download Web Governance Infographic as a PDF

A Step-by-Step Guide to Website Maintenance

This simple guide provides insight to the key tasks of Website Maintenance. Most useful to a new online manager who needs to know what to focus on, this document is abridged from The Website Manager's Handbook Chapter 2.

» Download A Practical Guide to Website Maintenance (PDF)

A Step-by-Step Guide to Website Development

As with the document above, this clearly structured guide introduces the Web Development Cycle, the 8-steps you need to follow to create a new site or redesign an existing online presence. This document is abridged from The Website Manager's Handbook Chapter 3.

» Download A Practical Guide to Website Development (PDF)

Web Content Production Calculator

PDF of the roadmap

The Web Content Calculator can help you plan the time & effort needed to write, migrate and review online content. (Watch a short video about how it works on my blog.)

» Download the Web Content Production Calculator (xls, 50Kb)

How can I help . . ?

I literally wrote the book on Web Governance and leading companies like Siteimprove have relied on my expertise. You can too.

Find out more about me

Examples of common Web Governance project deliverables

For more about these deliverables, explore my Web Governance services.

A Web Governance Audit [pdf] grades your 'as-is' web operations.

A KPI Dashboard [pdf] measures performance against web goals.

A Web Process Flow [pdf] defines procedures for online tasks.

A Digital Strategy [pdf] explains how a strategy is created (pdf).

Web Governance Framework [pdf] describes how to manage a site.

A Web Governance Manual [pdf] documents a newly agreed system.

Job Descriptions [pdf] defines what staff should & should not be doing.

An Online Style Guide [pdf] sets out how content is written.