The Website Manager's Handbook

The original guide to online management

The Website Manager's Handbook is the original guide to online management. It describes how to create successful operations for any website, intranet or other online venture.

It has sold hundreds of copies & appears on the reading lists of several universities. (Find out more about the author, Shane Diffily).

The original aid for online managers

An image of the cover of the The Website Managers Handbook'
Bestselling guide to online management!

Hundreds of copies sold worldwide.
Thousands of free downloads.

UPDATE Mar 1st 2014 ... The Handbook is now FREE to all!

The core concepts within the book remain as robust & relevant as ever. However, parts of the narrative have begun to show their age. So, in anticipation of an updated online lecture series, until then ... help yourselves!

Click here to download your Free copy    6.4Mb pdf

The aim of The Website Manager's Handbook is to equip you with a practical model for the management and maintenance of your site.

The Handbook was described by leading commentator Gerry McGovern as "Very clear and well written...a lot of practical depth...I'm sure that someone managing, particularly a large website, would find it genuinely useful."

If you wish to purchase a hard copy, you may continue to do so via Amazon. (Free shipping available.) Read a preview on Google Books - or buy from for $29.99 / €24.90 / £20.85

Masterclass in Web Governance & Management  New

My online Masterclass builds on the lessons of the Handbook. It explains how to:

  • Build a business case that persuades executives to invest in online management.
  • Create the governance systems you need to deliver stability as you grow in size.
  • Maintain quality as more people publish more content more frequently.

Read 11-page transcript for free - or download more free transcripts, videos & podcasts.

Torben Rytt
CEO, Siteimprove USA

"Shane is extremely knowledgeable. His ability to communicate clearly made working with him a no-brainer."

Susanna Guzman
Web Director, CFA

"In case you ever wonder about your impact, one of my colleagues says 'I love that Diffily guy. He's so practical!'"

Free preview: Chapter 2 Website Maintenance

This simple guide provides insight to the key tasks of Website Maintenance. Most useful to a new online manager who needs to know what to focus on, this document is abridged from The Website Manager's Handbook Chapter 2.

» Download A Practical Guide to Website Maintenance (PDF)

Free preview: Chapter 3 Website Development

As with the document above, this clearly structured guide introduces the Web Development Cycle, the 8-steps you need to follow to create a new site or redesign an existing online presence. This document is abridged from The Website Manager's Handbook Chapter 3.

» Download A Practical Guide to Website Development (PDF)

The Website Manager's Handbook
ISBN 978-1-4116-8529-1
392 pages
9 inches x 6 inches
Copyright © 2006
* is a highly reputable and fully secure online bookstore.
Read a biography of author, Shane Diffily.

3 most recent final PDF sales . . .

• Phil in US, 23-Feb
• Sebastian in Poland, 15-Feb
• Michelle in Aus, 11-Feb

Reviews & comments . . .

"Very clear and well written...a lot of practical depth"
Gerry McGovern (author)

"A sound, all-round framework that will help many establish a better management structure."
Inside Knowledge Magazine

"A very useful book...does address a serious gap in the market"
Les Morss (lecturer)

"Excellent. Very comprehensive"
Anthony Hobbs (lecturer)

Published references...

Research Challenges in Management & Compliance of Policies on the Web
by Kienle & Muller, University of Victoria (Canada)

Global Website: Webdesign im internationalen Umfeld
by Oliver Meidl (Germany)

University reading lists...

University of the West of England
University College Cork
Napier University (Edinburgh)
National College of Art & Design (Dublin)
Dublin City University