The Website Manager's Handbook

The original guide to online management

The Website Manager's Handbook is the original guide to online management. It describes how to create successful operations for any website, intranet or other online venture.

It has sold hundreds of copies & appears on the reading lists of several universities. (Find out more about the author, Shane Diffily).

Need clearer online leadership & a more stable team?

Learn the hands-on techniques you need to re-impose order on your online operations. Just $69.99 for almost 2 hours of engaging training across 4 in-depth videos to download or stream.

An essential aid

An image of the cover of the The Website Managers Handbook'
Bestselling guide to online management!

Over 1,000 books sold worldwide.
Over 9,000 free downloads.

Order now! $17.99 / €15.99 / £13.99
(Payment via PayPal. Delivery within 24 hours.)

UPDATE Mar 1st 2014 ... From today The Website Manager's Handbook is FREE to all!

The core concepts within the book remain as robust & relevant as ever. However, some of its examples & parts of the narrative have begun to show their age. So, in anticipation of a 2nd edition later this year, until then ... help yourselves!

Click here to download your FREE copy    6.4Mb pdf

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If you wish to purchase a hard copy, you may continue to do so via Amazon. (Free shipping available.) Read a preview on Google Books
» Buy from for $29.99 / €24.90 / £20.85

A practical manual & work-aid

The aim of The Website Manager's Handbook is to equip you with a practical model for the management and maintenance of your site. Among the issues explored are:

  • How to structure a web team
  • Guidelines for allocating roles & responsibilities
  • A framework for managing maintenance, design & development
  • Advice on selecting web tools & other services

Whether you are a Designer, Developer or General Manager, it provides all the knowledge you need to oversee any aspect of site governance.

"Very clear and well written . . . genuinely useful"

"Very clear and well written...a lot of practical depth...I'm sure that someone managing, particularly a large website, would find it genuinely useful."
Gerry McGovern, leading web-commentator.

Watch this video if you want stable digital management.

Subscribe to my 2-part online Masterclass for Web & Product Managers now!

FREE preview: Chapter 2 Website Maintenance

This simple guide provides insight to the key tasks of Website Maintenance. Most useful to a new online manager who needs to know what to focus on, this document is abridged from The Website Manager's Handbook Chapter 2.

» Download A Practical Guide to Website Maintenance (PDF)

FREE preview: Chapter 3 Website Development

As with the document above, this clearly structured guide introduces the Web Development Cycle, the 8-steps you need to follow to create a new site or redesign an existing online presence. This document is abridged from The Website Manager's Handbook Chapter 3.

» Download A Practical Guide to Website Development (PDF)

The 4 Primary Activities of Web Governance

This A3-sized poster illustrates the 4 Primary Activities of Web Governance: Leadership, Development, Maintenance & Infrastructure. Use this document to see at a glance all the things a Web Manager is responsible for. Also attached is The Web Management Model which describes in more detail the scope of each activity. (Both these documents are extracted from The Website Manager's Handbook.)

» Download The 4 Primary Activities of Web Governance (PDF)
» Download The Web Management Model (PDF)

The Website Manager's Handbook
ISBN 978-1-4116-8529-1
392 pages
9 inches x 6 inches
Copyright © 2006
* is a highly reputable and fully secure online bookstore.
Read a biography of author, Shane Diffily.

How can I help . . ?

As you can see, I literally wrote the book on Web Governance & leading companies like Siteimprove have relied on my expertise. You can too.

Find out more about me

3 most recent final PDF sales . . .

• Phil in US, 23-Feb
• Sebastian in Poland, 15-Feb
• Michelle in Aus, 11-Feb

Reviews & comments . . .

"Very clear and well written...a lot of practical depth"
Gerry McGovern (author)

"A sound, all-round framework that will help many establish a better management structure."
Inside Knowledge Magazine

"A very useful book...does address a serious gap in the market"
Les Morss (lecturer)

"Excellent. Very comprehensive"
Anthony Hobbs (lecturer)

Published references...

Research Challenges in Management & Compliance of Policies on the Web
by Kienle & Muller, University of Victoria (Canada)

Global Website: Webdesign im internationalen Umfeld
by Oliver Meidl (Germany)

University reading lists...

University of the West of England
University College Cork
Napier University (Edinburgh)
National College of Art & Design (Dublin)
Dublin City University

For lots more useful Web Governance guides, explore my list of free downloads

A Web Governance Audit [pdf] grades your 'as-is' web operations.

A KPI Dashboard [pdf] measures performance against web goals.

A Web Process Flow [pdf] defines procedures for online tasks.

A Digital Strategy [pdf] explains how a strategy is created (pdf).

Web Governance | FREE online video training course
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