About me

Who is this guy?!

Hi, I'm Shane Diffily

A photo of Shane Diffily

I have over 15 years' experience in digital management, web governance & online operations.

I am an independent commentator and author of The Website Manager's Handbook, the first practical guide to Web Governance.

I know quite a lot about online management

In 2015, I completed production of the first online training course in Web Governance. Created in partnership with leading tech vendor Siteimprove, this programme comprises 6 in-depth videos. Visit Siteimprove for more details.

In 2013, I was invited to contribute to an important new policy paper on Digital Governance by Forrester Research. Read the resulting report here.

Back in 2006, I published The Website Manager's Handbook, the first practical guide to Web Governance. This book has sold hundreds of copies & appears on the reading lists of several universities. Read reviews and download your copy now.

Since then, I have continued to write extensively about Web Governance on this website, as well as for the respected journals, A List Apart, SmartInsights and OneNorth.

In 2012, I completely revised & updated the theories that underlie the 'Website Handbook' into a New Framework of Web Governance.

This Framework is the first conceptual model to organise web operations into a cohesive structure, and the first to make predictions about the type of governance suitable for any type of site. Read more about the New Framework of Web Governance.

The ALA, Forrester and Siteimprove logos

View Shane Diffily's profile on LinkedIn  Read my detailed profile on LinkedIn for a list of professional achievements.

View Shane Diffily's profile on Slideshare  See my profile on Slideshare for a list of presentations.

I have lots of practical experience too

I have completed numerous Web Governance, Strategy & Content projects for organisations in sectors as varied as non-profit, government, higher education and more. See some sample deliverables.

My project work is praised for the quality of its insight and the professional manner in which it is conducted. See LinkedIn for endorsements.

For 7 years I was Senior Analyst with iQ Content (a user-experience firm with global scope). I have also worked in web-related positions with smaller start-ups and as a consultant with KPMG.

For 5 years I worked as Corporate Webmaster with ESB (an international utility) where I was responsible for standards & high-level control on the public web, intranet and partner sites.

I also eat-my-own-dog-food by dabbling in fun web projects. My sites Wandermates.com and Likeplace.ie have featured extensively in the media and been nominated for several awards.

New: Video classes in practical Web Governance
5 lessons in online operations, leadership & management

90 mins video + 140 page illustrated guide + quiz test

Torben Rytt

"Shane is extremely knowledgeable. Working with him was a no-brainer."

CEO Siteimprove USA
Gerry McGovern

"A lot of practical depth. I think that someone managing a large site would find it genuinely useful."

GERRY McGovern,
Web Content Strategist

Lesson 2-of-5
Read it now
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Web Governance Framework
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Lesson #1 :: Learn a new framework for your web operations
Lesson #2 :: People, processes, tools & budget : The DNA of online  FREE
Lesson #3 :: 3 ways to set your online burden: Complexity, Size & Engagement
Lesson #4 :: Critical-Factors-of-Success you need to implement online change
Lesson #5 :: Proven techniques for gaining authority & control over your site
» Explore the 5 Masterclass lessons in full

Download 3-in-1 bundle ... just $19.99

FULL '5-lesson Masterclass'
+ FREE 'Web Manager's Handbook'
+ FREE 'Online Governance Manual'
» Download free samples: Masterclass or Handbook & Manual...

Special Offer
Do you have a 5-9 year old child?

Download my story for kids "Dorn, the story of an Irish giant". I wrote and illustrated it for my nephew a few Christmasses ago and he seemed to like it.

Click to download a FREE preview. (PDF 1MB)


To continue reading about Dorn's adventures, buy the complete eBook from Amazon Kindle store for $1.99.

Some other stuff... / Gíota eile fúm féin...

And finally...I do a lot of caving with the excellent Clare Caving Club and am also a founding member of the Dublin Caving Group.

Chomh maith le sin, tá an-suim agam sa Ghaeilge agus glacaim páirt go minic in eachtraí Gaeilge i mBóC agus mórthimpeall. (Molaim Gael Chultúr no Beo.ie le Gaeilge a fhóglaim)

I live in Dublin (Ireland).

Are you a 'Diffily' too?

For those doing ancestral research & who end up here, a little bit about us Diffilys.

Diffily is an anglicization of the surname Ó Dhuibhghiolla, which translates literally as Grandson of the Black Servant/Page/Boy but is more likely to mean Grandson of the Dark-haired Servant.

(The sound produced by the concatenation of ...bhgh... in Irish Gaelic approximates to an f sound as in fox.)

Thus My name is Shane Diffily would be rendered in Irish as Seán O'Dhuibhghiolla is ainm dom. The female form differs slightly as Anne Diffily becomes Áine Ní Dhuibhghiolla, where means 'daughter of'.

Diffily is also rendered as Diffley, and both are in use. The name is not common but may be encountered in North Roscommon and East Galway, where various pubs and shops display the name Diffily or Diffley.

The Coat of Arms features a red band across a white shield.

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