Web Governance is a system for managing an online presence in a controlled & orderly way. Fundamentally, it delivers the stability Web & Product Managers need to focus on business goals.
Something's wrong with Web Governance. Too much to do & too little resource. Let's start to put things right!
After theory comes practice. Use these practical guides to learn how to manage a site of any scale.
The first practical guide to Web Governance. The Website Manager's Handbook has sold hundreds of copies.
Digital management is opening up to scrutiny as never before as more and more tools gather insights about operations. ut there is a real danger that the quality of decision making will decline as data volumes increase.
Nov 2017 ... Our anxiety (fear of legal challenges, negative media coverage, etc) can make our content cagey, vague and stand-offish. Our users' anxiety (lack of time, fear of undelivered products, credit card theft, etc) can make their engagements tense, their correspondence angry and their reactions dramatic.
» Read more on my blog... (updated randomly since 2001)
• Claire in UK, 21-Nov
• Silas in USA, 8-Nov
• Fiona in UK, 6-Nov
Those who are best at online in future will be those who are best at digital governance. The reason is that they will be the ones who can react most quickly to new circumstances, at the lowest cost and in a predictable way.
Web Governance is a system for managing an online presence in a controlled & orderly way. The principal benefit is that it delivers operational certainty and stability. That is, when you get governance right you can take it for granted that operations will (or should) always work, ie that the right people will follow the right processes to do the right tasks in a timely manner.
Lots of organisations *claim* to want better online operations, but really they're just going through the motions. No-one actually believes in it all. Converting your peers to Digital Governance can be done. The first step is to get the High Priests of senior management back onside.
The Web Content Calculator can help you plan the time & effort needed to write, migrate and review online content. (Watch a short video about how it works on my blog.)
Recently I spoke with Lawrence from Sitemorse about the incredible variety of tools now available to support online management - but also about the relative lack of sophistication of many. Could the providers of such auditing and monitoring systems be in danger of killing the start of the market?
Web Governance is finally catching-up with online needs, primarily as the result of 4 Megatrends. Underlying these Megatrends is a realization that if the trajectory of ever improving online experience is to be maintained, a better approach to governance is needed. And not just for aesthetic reasons. The real motivator is competitive advantage.
Local government is hard! Not only are budgets always under pressure, but you have to cater for a huge array of topics and accommodate diverse internal stakeholders. This new guide describes 5 practical ways an updated Web Governance Framework can help your local authority be more successful online.
One impact of the ongoing arms race in web technology is the diversity of tools now available to assist with online management. Not only does this includes dumb systems like CMS and newer "smart" technology that can both automate operations and act as decision aids.
The best-selling guide to Web Governance. The Website Manager's Handbook equips you with a practical model for the management and maintenance of your site. Described by leading commentator Gerry McGovern as 'Very clear & well written', it appears on the reading list of several universities.
Progress in Web Governance occurs in 3 steps: Discover, Organise & Optimise. Use the new Web Governance Roadmap to work out the distance you have covered on your digital management journey - and what remains to be done.
Recently I chatted with Lawrence Shaw (CEO at Sitemorse) about all things Web Governance. As a leading innovator in digital technology, I discovered him to be a treasure trove of insight - particularly regarding the effects of the EU cookie directive on online management.
Back in 2004 I was appointed Webmaster for a leading site and needed a bit of help to get things under control. Enter Siteimprove from Copenhagen who had exactly the tool I needed. A few weeks ago I caught-up with Torben Rytt (CEO of Siteimprove's US operation) whose insight into current governance pressures & trends is second to none.
Way back in 1997 TerminalFour CEO Piero Tintori speculated that content would soon become one of the biggest challenges of online business. He has yet to be disproved. Last week, he took some time to chat with me about current trends and challenges in Web Governance.
On a Web Team where everyone knows what they should (& should not) be doing, nobody has to worry about stepping on a colleague's toes. Find out how to achieve the industrial peace that clearly defined Roles & Responsibilities can bring.
The first step in changing Web Governance is often the hardest. Nevertheless, change must happen eventually. The framework outlined here provides a starting point for this conversation.
If you have to create a new system of Web Governance for your own site, there is no need to start from scratch! Simply work out the Scale of your site and build from there. There's lots of patterns to work from. Find out how!
Hire good people and they will generally find clever & innovative ways to get maximum bang for your buck. Yet for all their hard work, more thought often goes into buying some new technology than into creating a good team. This can't go on!
Sick with worry about your Web Governance? Popping pills to get some sleep at night? Time to get over it! Use this 3-Step Healthcheck to diagnose whether your Governance is fit for purpose - or in need of urgent treatment.
The elements of Web Governance are the same on all sites (the same primary activities, the same pillar resources) - it is merely their granularity & sophistication that change. The concept of Website Scale helps you plan for these differences.
The flurry of debate & commentary on Governance in recently times is nudging people towards a shared understanding of what it means. Yet, there is still plenty of confusion.
After a busy few years, I am back writing about Web Governance. (Mar 2012)
A story from a colleague reminds me of an old saying in copywriting - "Sell the sizzle not the sausage". Web managers would do well to remember that.
What strikes me is not the differences between most intranets, but the similarities. In contrast to Jakob Neilsen, I find that the commonality of content from one intranet to another is remarkably constant. This feature appears on the iQ Content blog.)
A website archive prevents the loss of your hard-won online experience. It also preserves your site as a working model for the rest of eternity!
Webmasters! Feel like nobody cares?! Don't give up! The famous motivational poem 'Desiderata' has been rewritten to give you a new sense of purpose and belief.
Discover the wide mix of content features and formats you can deploy on your website. A key challenge is to choose the right formats for the list of features you are creating.
An important goal for Website Managers is to equip decision-makers with the knowledge they need to make informed choices about online development. This feature appears in the May 2007 issue of AListApart.com)
Do your executives want to have their cake and eat it too?! A huge site at low cost in 2 weeks!! Learn how to manage their expectations using the concept of "Website Scale".
Do you know the legal constraints of the web? If not, you better find out before someone else's lawyers do! Remember "Ignorance is no defence!"
Guess what? The content on most intranets is supported by four pillars: Work, HR, Corporate and Social Content
It can be all too easy to bite off more than you can chew. If had used my own advice about Website Scale, I could have saved myself a lot of trouble.
Categorising audience requirements into groups labelled 'To Do' and 'To View' provides a useful means for identifying the type of site you need to develop.
There are just three types of website content: content that 'persuades', content that 'sells' and content that 'reassures'.
A well written corporate Website Manual or Standard can act as a powerful aid for guiding the activities of site management.
How many people? What skills? Here are some guidelines to consider when planning the manpower requirements of a web team. (This feature appears on AlistApart.com). Read all my articles on ALA
A Website Standard is a document that details the approach of an organisation to the management of its sites. In some ways, it is like a 'constitution', because it lists all the conventions by which online activity must be regulated.
Without Governance there is no-one to say what is or is not allowed on a site, and no standards to which Developers can refer. Ultimately, this means no control and no direction.
The responsibilities of site maintenance extend beyond issues of immediate operations - they are also concerned with developments that affect future integrity.
Feedback Monitoring is a process for regulating and responding to communications from website visitors in a controlled and timely manner. yet, an unfortunate fact with many sites is that feedback is neither acknowledged nor responded to.
The objective of Infrastructure Performance Monitoring is to ensure procedures are in place for the supervision of site hosting.
Even if all site procedures are strictly adhered to, errors can still arise that reduce the standard of the online experience. The problem is that unless someone is checking for such errors, they may go unnoticed until a customer complains.
Website Maintenance encompasses all the activities needed to guarantee the operational integrity of a site. Yet, whenever these activities do not occur, the results can be embarrassingly visible.
An important goal for Website Managers is to equip decision-makers with the knowledge they need to make informed choices about online development.
How many people? What skills? Here are some guidelines to consider when planning the manpower requirements of a web team.
» In Nederlands: Een goed webteam is precies groot genoeg