Your website is not an art project. It's a machine for doing things.

Articles with detailed advice about web teams, web governance, roles & responsibilities & more

Your website is a machine for doing things. Put it to work.

Susanna Guzman

"If you work on a web team, you need to watch the video Masterclass. Clarifying, affirming, practical!"

SUSANNA Guzman,
Web Director, CFA
Gerry McGovern

"A lot of practical depth. I think that someone managing a large site would find it genuinely useful."

GERRY McGovern,
Web Content Strategist
Torben Rytt

"Shane is extremely knowledgeable. His ability to communicate clearly made working with him a no-brainer."

TORBEN Rytt,
CEO Siteimprove USA

Web Management Masterclass. (Try for $29.99, incl all products below + 8 new tutorials. +450 sold!)

90-min video + 8 lesson guide + Web Manager's Handbook + editable templates

  • Learn to plan roles and responsibilities that work
  • Find out how to change your digital culture & management
  • See how to minimize conflict & stabilize operations as your site increases in scale
  • +500 sold - most recent to Lisa in Dubai on 17 June
  • Read a full summary, download free samples or watch video extracts

Want somewhere to start? Try the new Guide to Web Management (Buy for $14.99)

The new and updated guide to modern digital management

Want a deeper dive? Try the classic Website Manager's Handbook (Buy for $14.99)

The "original" guide to online management & governance

Need re-usable templates? Download the Web Governance Template (Buy for $14.99)

Fully-editable template in Word DOC format

  • A 61-page description of a complete web governance system
  • Includes outline descriptions of Policies, Procedures, Roles & Responsibilities
  • Describes key web activities, as well as tools & technology
  • FREE: Download a sample PDF or buy standalone for $14.99  (learn more)

Free web management templates including Web Style Guide, KPI Dashboard & more

Download a ready-made web governance framework

I'm Shane Diffily. I have been writing and speaking about web governance, web management and online operations since the mid-2000s. I created the Web Governance Masterclass, Website Manager's Handbook and online advice articles to help web managers solve common problems. Read more about me.