Downloads

Free guides, whitepapers, presentations & more

Need a bit of help to keep your product management on track? I know the feeling! So, here's some useful guides and other downloads I have prepared.

The Website Manager's Handbook

An image of the cover of the The Website Managers Handbook'

The original guide to Web Governance. The Website Manager's Handbook equips you with a practical model for the management and maintenance of your site.

Described by leading commentator Gerry McGovern as 'Very clear & well written', it appears on the reading list of several universities.

» Download your FREE preview now

The Framework of Web Governance (A3 poster)

The Framework of Web Governance brings together all the disparate elements connected with running a website and organises them in 4 Pillar Activities and 4 Pillar Resources. Use this framework to audit your own system of online management in order to expose gaps and highlight issues.

» Download Web Governance Framework as a PDF

Infographic of Web Governance

Something's wrong with Web Governance. Too much content & too little budget. Too many demands & too little authority. Find out how we got into this mess - and how we can get out of it, with this easy-to-understand Infographic.

» View the Web Governance Infographic online
» Or Download Web Governance Infographic as a PDF

Online training course in website management & governance

From $9.99 per lesson  Sign-up now!

Masterclass Lesson-1 : Watch, Read & Listen for free

Read Lesson-1 for free!

Lesson-1: Read for FREE (12 pg)

Listen to Lesson-1 for free

Audio-1 : Listen for FREE (6min)


Lesson-2

Watch video-2
Watch for $14.99 (15min)

Or listen to audio-2
Listen for $9.99 (15min)

Or read transcript-2
Read for $9.99 (20 pages)
Download a sample

Lesson-3

Watch video-3
Watch for $14.99 (32min)

Or listen to audio-3
Listen for $9.99 (32min)

Or read transcript-3
Read for $9.99 (39 pages)
Download a sample

Lesson-4

Watch video-4
Watch for $14.99 (40min)

Or listen to audio-4
Listen for $9.99 (40min)

Or read transcript-4
Read for $9.99 (43 pages)
Download a sample

Torben Rytt

"Shane is extremely knowledgeable. His ability to communicate clearly made working with him a no-brainer."

TORBEN Rytt,
CEO Siteimprove USA
Gerry McGovern

"A lot of depth. I think that someone managing a large site would find it genuinely useful." (book review)

GERRY McGovern,
Web Content Strategist
Susanna Guzman

"In case you ever wonder, one of my colleagues says 'I love that Diffily guy. He's so practical!'"

SUSANNA Guzman,
Web Director, CFA

4 Primary Activities of Web Governance (A3 poster)

This A3-sized poster illustrates the 4 Primary Activities of Web Governance: Leadership, Development, Maintenance & Infrastructure. Use this document to see at a glance all the things a Web Manager is responsible for. Also attached is The Web Management Model which describes in more detail the scope of each activity. (Both these documents are extracted from The Website Manager's Handbook.)

» Download The 4 Primary Activities of Web Governance (PDF)
» Download The Web Management Model (PDF)

Web Governance Cheatsheet

Check if the key tasks, tools & processes of Web Governance are reflected in your set-up. If you find gaps between your actual set-up and what is listed here, it could imply problems with your configuration. Use this Cheatsheet in conjunction with my article 3-Steps to Healthcheck your Web Governance.

» Download The Web Governance Cheatsheet (PDF)

A Step-by-Step Guide to Website Maintenance

This simple guide provides insight to the key tasks of Website Maintenance. Most useful to a new online manager who needs to know what to focus on, this document is abridged from The Website Manager's Handbook Chapter 2.

» Download A Practical Guide to Website Maintenance (PDF)

A Step-by-Step Guide to Website Development

As with the document above, this clearly structured guide introduces the Web Development Cycle, the 8-steps you need to follow to create a new site or redesign an existing online presence. This document is abridged from The Website Manager's Handbook Chapter 3.

» Download A Practical Guide to Website Development (PDF)

A New Web Governance Roadmap

PDF of the roadmap

Different organisations progress at different paces towards operational stability. Some are leaders & others followers. See where you are on this journey by comparing yourself against the Web Governance Roadmap. (Use this in conjunction with my Roadmap article.)

» Download the Web Governance Roadmap (PDF)

Web Content Production Calculator

PDF of the roadmap

The Web Content Calculator can help you plan the time & effort needed to write, migrate and review online content. (Watch a short video about how it works on my blog.)

» Download the Web Content Production Calculator (xls, 50Kb)

Training & speaking presentations

'Web Governance in Higher Education' from a webinar with Siteimprove (April 2014).
'The Weaponization of Web Governance' from a talk with TerminalFour (November 2013).
'A New Framework for Web Governance' from a talk at HigherEd13 (October 2013).
'Selling and Telling Online' from a talk at KFW2013 (April 2013).

See a list of all my speaking events.

Examples of common Web Governance project deliverables

A Web Governance Audit [pdf] grades your 'as-is' web operations.

A KPI Dashboard [pdf] measures performance against web goals.

A Web Process Flow [pdf] defines procedures for online tasks.

A Digital Strategy [pdf] explains how a strategy is created (pdf).


Web Governance Framework [pdf] describes how to manage a site.

A Web Governance Manual [pdf] documents a newly agreed system.

Job Descriptions [pdf] defines what staff should & should not be doing.

An Online Style Guide [pdf] sets out how content is written.