Need a bit of help to keep your product management on track? I know the feeling! So, here's some useful guides and other downloads I have prepared.
The original guide to Web Governance. The Website Manager's Handbook equips you with a practical model for the management and maintenance of your site. Described by leading commentator Gerry McGovern as 'Very clear & well written', it appears on the reading list of several universities.
UPDATE Mar 1st 2014 ... From today The Website Manager's Handbook is FREE to all!
The Framework of Web Governance brings together all the disparate elements connected with running a website and organises them in 4 Pillar Activities and 4 Pillar Resources. Use this framework to audit your own system of online management in order to expose gaps and highlight issues.
Something's wrong with Web Governance. Too much content & too little budget. Too many demands & too little authority. Find out how we got into this mess - and how we can get out of it, with this easy-to-understand Infographic.
Learn to create the systems & structures you need to manage the volumes & complexity of online in my 4-part Masterclass.
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Lesson-1: Read for FREE (12 pg)
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"Shane is extremely knowledgeable. His ability to communicate clearly made working with him a no-brainer."
"A lot of depth. I think that someone managing a large site would find it genuinely useful." (book review)
"In case you ever wonder, one of my colleagues says 'I love that Diffily guy. He's so practical!'"
This A3-sized poster illustrates the 4 Primary Activities of Web Governance: Leadership, Development, Maintenance & Infrastructure. Use this document to see at a glance all the things a Web Manager is responsible for. Also attached is The Web Management Model which describes in more detail the scope of each activity. (Both these documents are extracted from The Website Manager's Handbook.)
Check if the key tasks, tools & processes of Web Governance are reflected in your set-up. If you find gaps between your actual set-up and what is listed here, it could imply problems with your configuration. Use this Cheatsheet in conjunction with my article 3-Steps to Healthcheck your Web Governance.
This simple guide provides insight to the key tasks of Website Maintenance. Most useful to a new online manager who needs to know what to focus on, this document is abridged from The Website Manager's Handbook Chapter 2.
As with the document above, this clearly structured guide introduces the Web Development Cycle, the 8-steps you need to follow to create a new site or redesign an existing online presence. This document is abridged from The Website Manager's Handbook Chapter 3.
Different organisations progress at different paces towards operational stability. Some are leaders & others followers. See where you are on this journey by comparing yourself against the Web Governance Roadmap. (Use this in conjunction with my Roadmap article.)
The Web Content Calculator can help you plan the time & effort needed to write, migrate and review online content. (Watch a short video about how it works on my blog.)
A Web Governance Audit [pdf] grades your 'as-is' web operations.
A KPI Dashboard [pdf] measures performance against web goals.
A Web Process Flow [pdf] defines procedures for online tasks.
A Digital Strategy [pdf] explains how a strategy is created (pdf).