Micro-trends? When (and when not) to make a microsite.
"Should I make a microsite?"
This is the question a web manager recently asked of me.
Well, possibly, maybe...but only if it is for one of the following reasons:
1. For a marketing campaign
2. For targeting content at a specific user group
3. As a temporary repository for extra content
Read my posting about 'Microsites' on the iQ Content blog

Fret no longer. Max Ehrmann's famous motivational poem "Desiderata", has been rewritten - just for you!
Use it as a source of inspiration and hope for rebuilding a sense of belief in yourself. For as the text says...
"Your site is a child of Berners-Lee,
No less than YouTube and Facebook;
You have a right to be here.
And whether or not it is clear to you,
No doubt your online objectives are unfolding as they should."

In mid-September I joined one of Europe's leading web consultancies,